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Web Pages Are Liquids

Update November 2011: I've since spent a lot more time with widescreen monitors, and the web has changed a bit, so I somewhat changed my mind about this topics, as you can see by the page around you.

Web pages aren't a static medium, like books, brochures, or pamphlets. The web is not print. Accordingly, the layout of web pages should not be locked to some static width, but instead flow to fill the width of the browser like a liquid. Web pages should normally have a liquid layout.

One of the most obvious problems with the fixed layout occurs when the browser window is stretched wider than the designer had intended.

There are vast empty
       margins on either side of the page content.

I, as a user, have little control my viewing of the website. I'm stuck reading through a keyhole. It gets much worse if the browser isn't as wide as the designer intended: a horizontal scrollbar appears and navigation becomes very difficult. My laptop runs at a resolution of 1024x768, and I frequently come across pages where this is an issue. And according to Jakob Nielsen, in 2006 77% of user's screens were 1024 pixels wide or less.

See the liquid for yourself right here: adjust the width of your browser and watch this text flow to fill the screen. You can also bring it in pretty far before you clip an image and the horizontal scrollbar appears. The exact width depends only on the widest image being displayed. This also comes into play if you adjust the font size.

Using a liquid layout allows the page to work well with a wide variety of screen widths, and most importantly, gives users lots of control over how they view the site. It's very unfortunate that (in my experience) most websites employ a poor, fixed layout. Even web design "expert" websites will ironically hand out web design tips from within these annoying confines. One of the biggest culprits driving this is Wordpress, which has this flawed layout by default.

The very worst offenders tend to be websites with little actual content, like corporate websites or "artist" portfolios. The less usable the page, the less I wanted to be there anyway.

So please drop the fancy, low-usability web designs for something with much better usability. Your users will probably appreciate it.

tags: [ rant web ]
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