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Yellow

2017-09-25T17:23:57Z

Yellow is the color between green and orange on the spectrum of visible light. It is evoked by light with a predominant wavelength of roughly 570–590 nm. In traditional color theory, used in painting, and in the subtractive color system, used in color printing, yellow is a primary color. In the RGB color model, used to create colors on television and computer screens, yellow is a secondary color made by combining red and green at equal intensity.

The word yellow comes from the Old English geolu, geolwe (oblique case), meaning "yellow, yellowish", derived from the Proto-Germanic word gelwaz "yellow". It has the same Indo-European base, gʰel-, as the words gold and yell, or "cry out."

According to surveys in Europe, Canada, and the United States, yellow is the color people most often associate with amusement, gentleness, and spontaneity, but also with duplicity, envy, jealousy, avarice, and, in the U.S., with cowardice. In Iran it has connotations of pallor/sickness, but also wisdom and connection. It plays an important role in Asian culture, particularly in China, where it is seen as the color of happiness, glory, wisdom, harmony, and culture.

Red

2017-09-25T17:23:57Z

Red is the color at the longer-wavelengths end of the spectrum of visible light next to orange, at the opposite end from violet. Red color has a predominant light wavelength of roughly 620–740 nanometers. Light with a longer wavelength than red but shorter than terahertz radiation and microwave is called infrared.

Red is one of the additive primary colors of visible light, along with green and blue, which in the Red Green Blue (RGB) color system are combined to create all the colors on a computer monitor or television screen. Red is one of the subtractive secondary colors, resulting from the combination of yellow and magenta, as in the CMYK color model. Traditionally, it was viewed as a primary subtractive colour, along with yellow and blue, in the RYB color space and traditional color wheel formerly used by painters and artists. Reds can vary in shade from very light pink to very dark maroon or burgundy; and in hue from the bright orange-red scarlet or vermilion to the bluish-red crimson. Red is the complementary color of cyan.

In nature, the red color of blood comes from hemoglobin, the iron-containing protein found in the red blood cells of all vertebrates. The red color of the Grand Canyon and other geological features is caused by hematite or red ochre, both forms of iron oxide. It also causes the red color of the planet Mars. The red sky at sunset and sunrise is caused by an optical effect known as Rayleigh scattering, which, when the sun is low or below the horizon, increases the red-wavelength light that reaches the eye. The color of autumn leaves is caused by pigments called anthocyanins, which are produced towards the end of summer, when the green chlorophyll is no longer produced. One to two percent of the human population has red hair; the color is produced by high levels of the reddish pigment pheomelanin (which also accounts for the red color of the lips) and relatively low levels of the dark pigment eumelanin.

Since red is the color of blood, it has historically been associated with sacrifice, danger and courage. Modern surveys in the United States and Europe show red is also the color most commonly associated with heat, activity, passion, sexuality, anger, love and joy. In China, India and many other Asian countries it is the color of symbolizing happiness and good fortune. Since the 19th century, red has also been associated with socialism and communism.

Purple

2017-09-25T17:23:57Z

Purple is a color intermediate between blue and red. It is similar to violet, but unlike violet, which is a spectral color with its own wavelength on the visible spectrum of light, purple is a composite color made by combining red and blue. According to surveys In Europe and the U.S., purple is the color most often associated with royalty, magic, mystery and piety. When combined with pink, it is associated with eroticism, femininity and seduction.

Purple was the color worn by Roman magistrates; it became the imperial color worn by the rulers of the Byzantine Empire and the Holy Roman Empire, and later by Roman Catholic bishops. Similarly in Japan, the color is traditionally associated with the Emperor and aristocracy. The complementary color of purple is yellow.

Green

2017-09-25T17:23:57Z

Green is the color between blue and yellow on the spectrum of visible light. It is evoked by light with a predominant wavelength of roughly 495–570 nm. In the subtractive color system, used in painting and color printing, it is created by a combination of yellow and blue, or yellow and cyan; in the RGB color model, used on television and computer screens, it is one of the additive primary colors, along with red and blue, which are mixed in different combinations to create all other colors.

The modern English word green comes from the Middle English and Anglo-Saxon word grene, from the same Germanic root as the words "grass" and "grow". It is the color of living grass and leaves and as a result is the color most associated with springtime, growth and nature. By far the largest contributor to green in nature is chlorophyll, the chemical by which plants photosynthesize and convert sunlight into chemical energy. Many creatures have adapted to their green environments by taking on a green hue themselves as camouflage. Several minerals have a green color, including the emerald, which is colored green by its chromium content.

In surveys made in Europe and the United States, green is the color most commonly associated with nature, life, health, youth, spring, hope and envy. In Europe and the U.S., green is sometimes associated with death (green has several seemingly contrary associations), sickness, or the devil, but in China its associations are very positive, as the symbol of fertility and happiness. In the Middle Ages and Renaissance, when the color of clothing showed the owner's social status, green was worn by merchants, bankers and the gentry, while red was the color of the nobility. The Mona Lisa by Leonardo da Vinci wears green, showing she is not from a noble family; the benches in the British House of Commons are green, while those in the House of Lords are red. Green is also the traditional color of safety and permission; a green light means go ahead, a green card permits permanent residence in the United States. It is the most important color in Islam. It was the color of the banner of Muhammad, and is found in the flags of nearly all Islamic countries, and represents the lush vegetation of Paradise. It is also often associated with the culture of Gaelic Ireland, and is a color of the flag of Ireland. Because of its association with nature, it is the color of the environmental movement. Political groups advocating environmental protection and social justice describe themselves as part of the Green movement, some naming themselves Green parties. This has led to similar campaigns in advertising, as companies have sold green, or environmentally friendly, products.

Cyan

2017-09-25T17:23:57Z

Cyan is a greenish-blue color. It is evoked by light with a predominant wavelength of between 490–520 nm, between the wavelengths of blue and green.

In the subtractive color system, or CMYK (subtractive), which can be overlaid to produce all colors in paint and color printing, cyan is one of the primary colors, along with magenta, yellow, and black. In the additive color system, or RGB (additive) color model, used to create all the colors on a computer or television display, cyan is made by mixing equal amounts of green and blue light. Cyan is the complement of red; it can be made by the removal of red from white light. Mixing red light and cyan light at the right intensity will make white light.

The web color cyan is synonymous with aqua. Other colors in the cyan color range are teal, turquoise, electric blue, aquamarine, and others described as blue-green.

Blue

2017-09-25T17:23:57Z

Blue is the colour between violet and green on the spectrum of visible light. Human eyes perceive blue when observing light with a wavelength between 450 and 495 nanometres. Blues with a higher frequency and thus a shorter wavelength appear more violet, while those with a lower frequency and a longer wavelength gradually appear more green. Pure blue, in the middle, has a wavelength of 470 nanometres. In painting and traditional colour theory, blue is one of the three primary colours of pigments, along with red and yellow, which can be mixed to form a wide gamut of colours. Red and blue mixed together form violet, blue and yellow together form green. Blue is also a primary colour in the RGB colour model, used to create all the colours on the screen of a television or computer monitor.

The modern English word blue comes from Middle English bleu or blewe, from the Old French bleu, a word of Germanic origin related to Old Dutch, Old High German, Old Saxon blāo and Old Frisian blāw, blau. The clear sky and the deep sea appear blue because of an optical effect known as Rayleigh scattering. When sunlight passes through the atmosphere, the blue wavelengths are scattered more widely by the oxygen and nitrogen molecules, and more blue comes to our eyes. An optical effect called Tyndall scattering, similar to Rayleigh scattering, explains blue eyes; there is no blue pigment in blue eyes. Distant objects appear more blue because of another optical effect called atmospheric perspective.

Blue has been used for art and decoration since ancient times. The semi-precious stone lapis lazuli, coming from mines in Afghanistan, was used in ancient Egypt for jewelry and ornament and later, in The Renaissance, to make the pigment ultramarine, the most expensive of all pigments. It is the most important color in Judaism. In the Middle Ages, cobalt blue was used to colour the stained glass windows of cathedrals. Beginning in the 9th century, Chinese artists used cobalt to make fine blue and white porcelain. Blue dyes for clothing were made from woad in Europe and indigo in Asia and Africa. In 1828 a synthetic ultramarine pigment was developed, and synthetic blue dyes and pigments gradually replaced mineral pigments and vegetable dyes. Pierre-Auguste Renoir, Vincent van Gogh and other late 19th century painters used ultramarine and cobalt blue not just to depict nature, but to create moods and emotions. In the late 18th century and 19th century, blue became a popular colour for military uniforms and police uniforms. In the 20th century, because blue was commonly associated with harmony, it was chosen as the colour of the flags of the United Nations and the European Union. Toward the end of the 20th century, dark blue replaced dark grey as the most common colour for business suits; surveys showed that blue was the colour most associated with the masculine, just ahead of black, and was also the colour most associated with intelligence, knowledge, calm and concentration.

Surveys in the US and Europe show that blue is the colour most commonly associated with harmony, faithfulness, confidence, distance, infinity, the imagination, cold, and sometimes with sadness. In US and European public opinion polls it is the most popular colour, chosen by almost half of both men and women as their favourite colour.